This post contain my notes from John Doerr TED-ex talk. To set the goals right, we may first answer the question WHY. Why we want to do that? What we want to achieve? And is we answer this question we can set the objective. They may be significant, have to be inspirational. And than we can follow them year by year.
Another interesting insights - the OKR are not used for bonuses and promotions. They’re used for a higher objective to get teams commitments. OKRs as transparent vessels that are made from the whats and hows of our ambitions.
The talk can be watch here. Highly recommended.